Wir stellen vor: Daniel Somfleth

by Christina Anna Tramburg 18 Sep 2012
Wer arbeitet eigentlich bei trommsdorff + drüner? Fast wöchentlich begrüßen wir neue Gesichter in unserem Team. In unserer Rubrik „New Faces“ wollen wir regelmäßig unsere Neuzugänge vorstellen.

In dieser Woche: Daniel Somfleth. Seit Juni ist er bei td und unterstützt das Team als Konzepter in den Bereichen Social Media und Marketingstrategie.

Daniel Somfleth
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Wir stellen vor: Dr. Jasmin Gong

by Christina Anna Tramburg 21 Feb 2012
Wer arbeitet eigentlich bei trommsdorff + drüner? Fast wöchentlich begrüßen wir neue Gesichter in unserem Team. In unserer Rubrik „New Faces“ wollen wir regelmäßig unsere Neuzugänge vorstellen.

In dieser Woche: Dr. Jasmin Gong. Bereits im Oktober 2011 ist sie zum Team gestoßen und kümmert sich als Senjor Advisor um die strategische Ausrichtung und Kundenorientierung unserer Projekte auf dem chinesischen Markt.  

Jasmin-Gong-Senior-Adviser-Trommsdorff-und-Druener
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td insights china #6

by Christina Anna Tramburg 06 Feb 2012
td insights_china

Find the latest news and developments in China’s prospering social media landscape!

  
WHAT’S HOT

2012: New trends for social media in China
(CN)

Regarding the new media domain, 2012 will give palpitation to people. It is not clear whether Chinese internet has fully entered the mobile era, nor is clear towards which direction Weibo is going. This article provides forecasts and guesses about the industry in 2012.
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td insights china #4

by Christina Anna Tramburg 06 Jan 2012
td2

Find the latest news and developments in China’s prospering social media landscape!

WHAT’S HOT?

Soso Launches StreetView Maps in China, Looks Like Google StreetView (EN)

Tencent owned search engine, Soso.com, has just launched their own version of streetview maps in three locations: Shenzhen (where Tencent is based), Lhasa, the capital of Tibet and other mountain regions of Tibet. Other cities will be gradually launched soon but it is unfortunate, Beijing is not yet live. The fact that Soso released StreetView earlier than Baidu is quite impressive.

What the Future Looks Like for Chinese LBS? (EN)

Ever since Foursquare made an overnight sensation at SXSW (South by Southwest) in last March in Austin, Texas, its siblings emerged upon the scene quickly in both U.S. and China with more or less similar features – check into where you are to announce your whereabouts. If Facebook is all about who am I, Twitter is all about what I’m talking about, then LBS service like Foursquare is trying to tell people where am I.

China: The Dragon of Mobile APPs (CN)

China is becoming one of the fast developing economics with 0.95 billion mobile users. From Jan- Oct 2011, the increase rate of Chinese applied dialogue is 870%. Within the graphics, we can see that the share of applied dialogue in China is increasing rapidly.
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Econ Awards – ausgezeichnete Unternehmenskommunikation

by Christina Anna Tramburg 08 Dez 2011
Am 17. November wurden die Econ Awards für Unternehmenskommunikation zum vierten Mal vergeben. Stimmungsvoller Ort der Verleihung: der historische Meistersaal am Potsdamer Platz.

Meistersaal
Vergeben werden die Awards jährlich von  Econ Verlag und Handelsblatt an Firmen und Organisationen, „deren Corporate Communication Maßstäbe setzt“. Read more...

td insights China #3

by Christina Anna Tramburg 02 Dez 2011
td2

Find the latest news and developments in China’s prospering social media landscape!

WHAT'S HOT?

New Weibo Games Stats Reveal How Sina Cracked Social Gaming (EN)
New stats reveal the astonishing and meteoric rise of Sina’s Weibo service from a simple, Twitter-like microblogging platform, to being a Facebook-rivaling online gaming powerhouse. Since Sina Weibo has launched its gaming portal in July this year – along with a virtual currency called the weibi – it now claims to have nearly 10 percent of its total amount of users (now up to 250 million) as active social gamers. Some facts: 22 million Weibo Games active users, 1 million new users in 7 days with greatest Weibo game, highest game revenue in one single day: 500,000 RMB (US$78,800).

China Overtakes America To Become Largest Smartphone Market (EN)
There has been a lot of predictions about when China will become the world’s biggest economy, some say it will achieve this within a short five years. But already today, China has become the largest smartphone market in the world by volume. Deliveries of smart phones to operators and retailers in China grew 58% in the third quarter from the previous quarter to 24 million units. That surpassed 23 million units delivered to the U.S. market, down 7% from the previous quarter, according to the report.

Why China’s Coolest Blogger Doesn’t Use Microblogs (EN)
Han Han might be China’s biggest celebrity blogger which is a pretty impressive title for an infrequently-updated traditional blog to have in the microblog age. It helps, of course, that Han is young, handsome, drives a race car, and has cultivated a rebellious political image while so far managing to keep himself out of jail. In a recent post on his blog, Han Han also addressed why he hasn’t jumped into microblogging despite his domination of traditional blogging and his millions of followers. What’s keeping him off the Weibo wave?
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Wir stellen vor: Theresa Henning

by Christina Anna Tramburg 30 Nov 2011
Wer arbeitet eigentlich bei trommsdorff + drüner? Fast wöchentlich begrüßen wir neue Gesichter in unserem Team. In unserer Rubrik „New Faces“ wollen wir regelmäßig unsere Neuzugänge vorstellen.

In dieser Woche: Theresa Henning. Sie ist im Oktober zum Team dazu gestoßen, um das Carsharing-Projekt Quicar zu unterstützen.

Theresa
 
Worauf freust du dich bei t+d Berlin?
Besonders auf neue Herausforderungen! Nach jahrelanger Berufserfahrung im Online-Journalismus ist die Arbeit in einer Unternehmensberatung für mich neu und aufregend. Außerdem hoffe ich, das Team bald noch besser kennenzulernen, denn derzeit bin ich in Braunschweig „stationiert“. Ab Januar stoße ich dann vielleicht zum t+d-Lauftraining für den Halbmarathon dazu.
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ConsumerStudy

trommsdorff + drüner plant in Zusammenarbeit mit der Technischen Universität Berlin eine Konsumentenstudie zu diesem hoch relevanten Technologiefeld. Ziel der Studie ist es, ein ganzheitliches Bild von den Entwicklungen und Trends, den relevanten Kundengruppen und deren Treiber und Hemmnissen in diesem Sektor zu zeichnen. Nutzen Sie die Möglichkeit, konkret Ihre Technologien und Segmentierungsvariablen in die Studie einzubinden!

Flyer mit weiteren Informationen zum Studienkonzept hier zum Download.

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td insights China #2

by Christina Anna Tramburg 17 Nov 2011
td2

Find the latest news and developments in China’s prospering social media landscape!

WHAT’S HOT?

China's Internet Firms Vow To Tighten Regulation Of Web (EN)
China's top IT firms have pledged to step up the regulation of their services as government authorities have intensified calls to control the development of the nation's Internet. Repre-sentatives from 39 companies made the pledge during a government sponsored meeting last week. The public declaration comes as the authorities have tightened control of online social media sites, going as far to detain Internet users who have allegedly fabricated rumors. Au-thorities have said they want to promote the "healthy development", but experts have said Chinese officials are in fact worried that the nation's Twitter-like social networking sites are becoming platforms to criticize the government.

China Surpasses 100 Mio. 3G Users (CN)
In September 2011, China surpassed 100 million 3G users, with the domestic 3G development hitting a massive growth stage. It will be expected that the number of 3G users will exceed 130 mio. by the end of this year. With the rapid increase of users and the market, the percentage of mobile Internet usage also increased to 65.5%.

Sina Weibo Hits 250 Million Registered Users And Plans Spin-Off (EN)
Sina Weibo, China’s top microblog, is approaching the next stage of evolution. The site now reached over 250 million registered users with 90 million daily posts by October 2011. Moreo-ver, Sina Weibo is very likely to spin-off as a wholly-owned subsidiary of Sina Corp, with four divisions. Two are focusing on the obvious route of social ads and marketing campaigns, the other two on local e-commerce. Sina’s top management believes the platform can become a destination for users to shop for daily consumer needs.

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td insights China #1

by Christina Anna Tramburg 04 Nov 2011
td2

Find the latest news and developments in China’s prospering social media landscape!

WHAT’S HOT?

Cristiano Ronaldo Becomes China’s Latest Microblogging Import (EN)
Football star Cristiano Ronaldo has become the latest high profile western figure to begin microblogging in China after he began using Tencent weibo yesterday. To redress the balance, Tencent is known for paying high profile Chinese celebrities to join its version. Could money be the motivating factor for Ronaldo? Given that the English version of the Tencent weibo was launched last week, there is little doubt that Ronaldo’s involvement is a marketing move with benefit for both parties.

China Now Has Over 500 Million Net Users! (EN)
China’s massive population means that even with more net users than any other country in the world, internet penetration is still below 40 percent, which means there’s still tons of room to grow. Many developed countries have rates above 75 percent, and much of northern Europe enjoys penetration rates of over 90 percent.

MORE NEWS

22.14m Android Downloads Vs. 78.29m iPhone Downloads In China In August 2011 (EN)
In general, in August 2011, there are 22.14m Android App downloads, 78.29m iPhone app downloads and 31.7m iPad app downloads. But we should note that Xyologic’s report only counts Google official app market. Giving the fact its official app market is not available in China (it only offers free apps), there are several other popular independent Android market such as AppChina, gFan, hiApk, eoeMarket etc. but still it can give us the ideas of who are the top players right now. Read more...