Find the latest news and developments in China’s prospering social media landscape!
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2012: New trends for social media in China (CN)
Regarding the new media domain, 2012 will give palpitation to people. It is not clear whether Chinese internet has fully entered the mobile era, nor is clear towards which direction Weibo is going. This article provides forecasts and guesses about the industry in 2012.
Alipay Enables ‘Red Envelope’ Gifting Via Social QR Codes For Chinese New Year (EN)
‘Red envelopes’ – or ‘red packets’ – are a long-standing fixture of Chinese New Year celebrations whereby money is gifted, usually from adults to young relatives. And now Alipay, China’s biggest online payment platform, is dragging the tradition into the 21st century by allowing people to create QR codes (as seen above) that can be scanned by the smartphone of another Alipay user which then wires the cash through the ether. Yes, it’s a virtual red envelope.
Chinese 3G Users up to 80 Million in 2011 (CN)
2011 was a big year for mobile growth in China and that extended to China’s 3G userbase. Historically, 3G hasn’t been as popular in China as one might expect, but that’s rapidly changing. According to year-end user data from China’s three big telecom operators (China Mobile, China Telecom, and China Unicom), China’s 3G user base has grown by over 80 million users in 2011.
MORE NEWS
Three trends to change a traditional business model (CN)
1. Mobile will change our way of connecting - in 2020, there will be 50 billion mobile devices in the world. 2. Social media changes the communication between companies and clients. 3. Clould computing changes virtual memory. Learn more...
Fiksu: iOS app downloads, marketing costs hit record high in Dec. 2011 (EN)
Downloads from Apple's App Store reached an all-time high in December 2011 according to mobile user acquisition platform Fiksu. At the same time, application marketing costs also scaled new heights as brands waged advertising bidding wars to lock-in top rankings before the storefront froze between Dec. 25 and Dec. 28.
Starbucks and Jiepang Hook-Up Single Users for Valentine’s Promo (EN)
Smartphone-toting singletons in China will get some help in finding a potential date for Valentine’s Day with a new social marketing campaign from Starbucks and the local social network Jiepang. Using both the Jiepang app and some in-store postcards – a good combo of hi- and low-tech – single folks in China could make a new connection as well as perhaps win some prizes.
Air China’s Facebook Marketing Campaign Takes Off (EN)
The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.
Qihoo 360 Launches Pinterest-like Service (EN)
After launching two aggregate services indexing daily deals sites and luxury goods sites to tap into the ecommerce mania, Qihoo just released its own Pinterest-like product lately, namely Woxihuan.com (我喜欢,or I like). Hats off to the innovative service over there in the Valley.
2011 Group-buying market report China, Taiwan & SE Asia (EN)
According to Dataotuan, Chinese deal hungry buyers are buying hotpot (11%), travel (10%) and beauty (7%) deals the most. These and some other stats come from the group buy aggregator and analytics company, Dataotuan. For the December figures it looked at 125 deals sites across 345 cities.
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