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Links von Facebook-Unternehmenspages werden nur von 1 aus 1.000 Fans geklickt

edgerankchecker.com hat in einer Studie 84.000 Posts von 5.500 Facebook-Unternehmenspages analysiert. Ergebnis war, dass im Schnitt 1 Fan aus 1.000 auf einen Link klickt - das macht deutlich, wie viele Fans es braucht, um signifikanten Traffic zu generieren. Porsche, Netflix und Old Navy (jeweils ca. 2 - 2,5 Mio. Fans) generieren also ca. 2.000 Klicks am Tag auf externe Verweise. Read more...

 

Gamification: über Sinn und Unsinn von Game Design im Non-Game-Context

Am Samstag, den 12.11., hielt unser Kollege Philipp Gonzales-Scheller (Twitter: @philippgonzales) auf dem 5. Barcamp Hamburg in den Räumen des eCommerce Unternehmens OTTO seinen Vortrag zum Thema Gamification. Im Mittelpunkt stand dabei die kritische Betrachtung dieses Onlinetrends. Beleuchtet wurden dabei vor allem die motivationspsychologischen Erfolgsfaktoren von Spielen aller Art und deren Anwendung im Nicht-Spiele-Umfeld.

Gamification Session barcamp Hamburg 2011 Read more...

Find the latest news and developments in China’s prospering social media landscape!

WHAT’S HOT?

Cristiano Ronaldo Becomes China’s Latest Microblogging Import (EN)
Football star Cristiano Ronaldo has become the latest high profile western figure to begin microblogging in China after he began using Tencent weibo yesterday. To redress the balance, Tencent is known for paying high profile Chinese celebrities to join its version. Could money be the motivating factor for Ronaldo? Given that the English version of the Tencent weibo was launched last week, there is little doubt that Ronaldo’s involvement is a marketing move with benefit for both parties.

China Now Has Over 500 Million Net Users! (EN)
China’s massive population means that even with more net users than any other country in the world, internet penetration is still below 40 percent, which means there’s still tons of room to grow. Many developed countries have rates above 75 percent, and much of northern Europe enjoys penetration rates of over 90 percent.

MORE NEWS

22.14m Android Downloads Vs. 78.29m iPhone Downloads In China In August 2011 (EN)
In general, in August 2011, there are 22.14m Android App downloads, 78.29m iPhone app downloads and 31.7m iPad app downloads. But we should note that Xyologic’s report only counts Google official app market. Giving the fact its official app market is not available in China (it only offers free apps), there are several other popular independent Android market such as AppChina, gFan, hiApk, eoeMarket etc. but still it can give us the ideas of who are the top players right now. Read more...

The Evolution of the Web

These days, it's hard to imagine a world without videos, photos, web apps and awesome interactive content all over the web. The web has come a long way over the last 20 years and innovation is accelerating. Read more...