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Find the latest news and developments in China’s prospering social media landscape.

Digital Marketing 

China to Become the Second Largest Digital Ad Market in 2014
According to eMarketer, global digital ad spending will reach $105.02 billion in 2012, among which spend on mobile will be $660 million. Owing to the rapidly developing internet and mobile market, the digital ad spending in Asia-Pacific region is also experiencing rapid growth and will surpass that of North America in 2014. Estimation demonstrates that the mobile ad spending of this region will reach $2.56 billion in 2012.
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Find the latest news and developments in China’s prospering social media landscape.

Digital Marketing 

Lancôme Hypnôse Doll Eyes Mascara Bus Takes To The Road
Lancôme, with the help of Mindshare China, launch their latest product Hypnôse Dolls Eyes lash effect mascara and take to the road. The campaign, which sees a Lancôme-branded bus transform into an interactive make-up station has already begun its tour of key Chinese cities. The bus kicked off its journey in Beijing over the past weekend where cosmetic fanatics and trendy youngsters hopped on and experienced first-hand how Hypnôse Doll Eyes Mascara and Lancôme’s range of eye makeup products can transform their look. The looks include ‘Cute Doll’, ‘Sexy Doll’ and ‘Romantic Doll’.
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Find the latest news and developments in China’s prospering social media landscape!
  
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Case study: No.1 Store used "no comment " as an opportunity to promotion (CN)

“No. 1 Store” used the “no comments” period in China to run a campaign on Sina Weibo. Users, who made the first comment on Apr. 3rd, the date the comment function could be used again, could win a shopping card worth 5.000 Yuan. The campaign got over 18.000 forwards and over 5.000 comments in two days. 
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Social Commerce und damit auch F-Commerce sind definitiv nichts Neues, stehen aber noch immer am Anfang. Besonders Facebook mit seinen 800 Millionen Nutzern verspricht ein enormes Potenzial. Zahlreiche Versuche sind bisher jedoch gescheitert, und wenn es nach Bloomberg geht, ist F-Commerce bereits tot, bevor es richtig angefangen hat. Darüber lässt sich sicher trefflich streiten – klar ist aber, dass F-Commerce keine Universallösung ist und nur unter bestimmten Bedingungen funktionert.  Read more...

Kaum ein soziales Netzwerk beherrscht derzeit so stark die Medienlandschaft wie Pinterest. Und das nicht ohne Grund. Im März 2010 in Kalifornien gegründet, wächst Pinterest mit rasanter Geschwindigkeit. Seit ihrem Start im Mai 2011 kommt die digitale Pinnwand auf mittlerweile 11,7 Millionen monatliche Besucher und hat damit die 10 Mio. Marke schneller übersprungen als jede andere vergleichbare Website bislang (Quelle: comscore). Trotz Beta Phase mit Einladungssystem!
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Find the latest news and developments in China’s prospering social media landscape!

  
WHAT’S HOT

2012: New trends for social media in China (CN)

Regarding the new media domain, 2012 will give palpitation to people. It is not clear whether Chinese internet has fully entered the mobile era, nor is clear towards which direction Weibo is going. This article provides forecasts and guesses about the industry in 2012.
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