The functional focuses of project work lies in supporting the early and concept phases of product development (idea generating to potential destination) through scouting and innovation marketing, as well as through the development of communication and controlling concepts that support the strategic marketing and distributing functions. Our clients range from large automobile manufacturing companies to small sub-contractors.

Within the sector, attention is focused on the anticipation and the strategic reaction of the changing consumer behavior. The continual differentiation of customer requirements with regard to automobile concepts, communication and incentives constitute the challenges.