td insights China #3


Find the latest news and developments in China’s prospering social media landscape!


New Weibo Games Stats Reveal How Sina Cracked Social Gaming (EN)
New stats reveal the astonishing and meteoric rise of Sina’s Weibo service from a simple, Twitter-like microblogging platform, to being a Facebook-rivaling online gaming powerhouse. Since Sina Weibo has launched its gaming portal in July this year – along with a virtual currency called the weibi – it now claims to have nearly 10 percent of its total amount of users (now up to 250 million) as active social gamers. Some facts: 22 million Weibo Games active users, 1 million new users in 7 days with greatest Weibo game, highest game revenue in one single day: 500,000 RMB (US$78,800).

China Overtakes America To Become Largest Smartphone Market (EN)
There has been a lot of predictions about when China will become the world’s biggest economy, some say it will achieve this within a short five years. But already today, China has become the largest smartphone market in the world by volume. Deliveries of smart phones to operators and retailers in China grew 58% in the third quarter from the previous quarter to 24 million units. That surpassed 23 million units delivered to the U.S. market, down 7% from the previous quarter, according to the report.

Why China’s Coolest Blogger Doesn’t Use Microblogs (EN)
Han Han might be China’s biggest celebrity blogger which is a pretty impressive title for an infrequently-updated traditional blog to have in the microblog age. It helps, of course, that Han is young, handsome, drives a race car, and has cultivated a rebellious political image while so far managing to keep himself out of jail. In a recent post on his blog, Han Han also addressed why he hasn’t jumped into microblogging despite his domination of traditional blogging and his millions of followers. What’s keeping him off the Weibo wave?


Alibaba’s Mobile Social Network? Quietly Launched (EN)
It’s not the first time for Alibaba trying to enter the social network. Taojianghu is its first product with serious interest in social networking. It makes sense for Alibaba’s eCommerce business as Taojianghu is built around Taobao, in other words, it’s meant to be a social eCommerce platform. The bad news is that Taojianghu has not gone really social at all, still. However, Alibaba did not give up the social network market. Today, a new social networking site is quietly launched, and the domain is registered by Alibaba.

The New Trend In Social Search (CN)
A fundamental change is upcoming in Chinese netizens user behavior regarding online search. Tencent launched a new round of large-scale search marketing activities, Sina is making the best of microblogging search, Sogou´s browser + search engine + IME quickly became a profitable integrated business model. All these are only the beginning of how Chinese search the Internet.

Deutsche Bank: Microblog Will Become Core Activitie Networks Of Chinese Netizens (CN)
Microblog will become the core network of Chinese netizens’ online activities, and become a business platform with generous profit. Many advertising and media companies showed interests in advertising Sina Weibo (microblog). Although the current microblog commercial ecosystem is still not mature, but driven by new media services, a diverse ecosystem will be quickly installed. Moreover, the ROI of advertising is generally higher than traditional media channels.

Sina Launches Walkie-Talkie Service Sina Weiyou (EN)
Sina recently introduced new products like Qing weibo (Tumblr-like), real-time search engine, WebIM and the 3rd apps center. Not bad moves, but, all of service are still PC-based, in a time when the mobile internet is about to explode. Hence, no wonder Sina is rumored to launch a Kik-like service to WeiYou (微友, translates to Micro Friends) to compete with Tencent Weixin, the rumor was later on confirmed by Sina staff. Sina WeiYou will be based on Sina Weibo and the app also lets you to send free voice messages – just like walkie-talkie – through 3G/GPRS network, no extra charges and no strings attached.

Demographic Profiles Of China’s Top Social Networking Sites (EN)
This new infographic illustrates user demographic profiles of China’s Top Social Networks QZone, RenRen, Kaixin, Douban, Pengyou and Not surprisingly, users are quite young, about 80% are between 20-34 years old according to Enfordesk’s data in September this year.

It’s Still A Feature Phone World: Global Smartphone Penetration At 27% (EN)
With all the talk of iPhone vs. Android these days, it’s easy to forget how the majority of the world’s mobile users still make calls and access data: via feature phones. A recently released report takes a look at today’s mobile marketplace finding that, despite the sharp rise in smartphone shipments over 2010 and 2011, global smartphone penetration (by OS) is at just 27. In the North American and European markets, smartphone penetration is the highest, with 63% and 51% market share, respectively. In the Asia-Pacific region (19%), Africa/Middle East region (18%) and Latin America (17%), it’s much lower.

Understanding China’s E-commerce Market (EN)
According to new research findings by BCG, exponential growth of China’s eCommerce market through 2015 is expected, with spending that could make the market worth more than RMB 2 trillion and possibly surpass the size of the U.S. market. For example, less than 10 percent of China’s urban population shopped online in 2006. The figure jumped to 23 percent in 2010 and will nearly double to 44 percent by 2015.