td insights china #9

by Leopold Broetzmann 08 May 2012
td insights_china

Find the latest news and developments in China’s prospering social media landscape!

WHAT’S HOT

Sina Weibo becomes frontline for London mayor election: All 3 candidates opened Weibo account (EN)

After Boris Johnson opened his official Sina Weibo account on April 12, Ken Livingstone and Brian Paddick also jumped onto the boat on April 21 and 22 respectively, making China’s No.1 microblogging service the new frontline for the 2012 London mayor election.  Read more...

Introducing Digital Marketing in China

by Leopold Broetzmann 03 May 2012
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Im InterContinental Hotel in Qingdao (China) fand vergangene Woche eine Veranstaltung zum Thema „How Social Media, Mobile and Campaigning reach your customers“ statt. Read more...
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Vergangene Woche wurde das Volkswagen, People 's Car-Projekt im Rahmen des Asian Marketing Effectiveness Awards mit Silber in der Kategorie „Best integrated marketing campaign“ ausgezeichnet. Neben Proximity China, Goodstein & Partners und Greenkern Group war auch trommsdorff + drüner maßgeblich an der Umsetzung des Projects beteiligt. 
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China ist wichtigster Investor in Deutschland

by Leopold Broetzmann 20 Apr 2012
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Fast jedes zweite deutsche Unternehmen mit Expansionplänen zieht es nach China. Doch auch umgekehrt ist deutlich Bewegung im Spiel. Denn China baut zufolge der deutschen Außenhandelsagentur Germany Trade & Invest (GTAI) seine führende Position als Investor in Deutschland weiter aus und lässt die USA dabei weit hinter sich, die bis vor zwei Jahren noch die Rangliste anführten.  Read more...

td insights china #8

by Leopold Broetzmann 17 Apr 2012
td insights_china

Find the latest news and developments in China’s prospering social media landscape!
  
WHAT’S HOT

Case study: No.1 Store used "no comment " as an opportunity to promotion (CN)

“No. 1 Store” used the “no comments” period in China to run a campaign on Sina Weibo. Users, who made the first comment on Apr. 3rd, the date the comment function could be used again, could win a shopping card worth 5.000 Yuan. The campaign got over 18.000 forwards and over 5.000 comments in two days. 
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td insights china #7

by Leopold Broetzmann 21 Mar 2012
td insights_china

Find the latest news and developments in China’s prospering social media landscape!
  
WHAT’S HOT

Renren Launches a Social Travel Platform and App, Wants to Take a Trip (EN)


China’s biggest Facebook-like social network, Renren, has launched a good-looking social travel app and site for its users. Called Fengche – meaning ‘windmill’ – it allows users to make a sort of photographic diary of their travels, which friends can then check out and comment upon.  Read more...
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Die Social Media Landschaft in China ist gewaltig. Mehr als 500 Millionen Internet-Nutzer mit einer durchschnittlichen Online-Zeit von über zwei Stunden machen das deutlich.

Analog zum Vortragsabend Made in China mit Lars-Alexander Mayer, ist kürzlich ein Artikel in der Deutsch-Chinesischen Tageszeitung erschienen, der anhand eines Beispiels die Macht und Schnelligkeit der Social Media Kanäle noch einmal unterstreicht.
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Wir stellen vor: Dr. Jasmin Gong

by Christina Anna Tramburg 21 Feb 2012
Wer arbeitet eigentlich bei trommsdorff + drüner? Fast wöchentlich begrüßen wir neue Gesichter in unserem Team. In unserer Rubrik „New Faces“ wollen wir regelmäßig unsere Neuzugänge vorstellen.

In dieser Woche: Dr. Jasmin Gong. Bereits im Oktober 2011 ist sie zum Team gestoßen und kümmert sich als Senjor Advisor um die strategische Ausrichtung und Kundenorientierung unserer Projekte auf dem chinesischen Markt.  

Jasmin-Gong-Senior-Adviser-Trommsdorff-und-Druener
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Nächster Halt: Peking

by Leopold Broetzmann 14 Feb 2012

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Die Entwicklung Chinas und insbesondere Pekings in den letzten Jahren ist beeindruckend. Pausenlos wird am modernen Peking gearbeitet. Im Zuge der rasanten Urbanisierung hat sich die Bevölkerung der chinesischen Hauptstadt in zehn Jahren verdoppelt. Trotz des modernen Lebensstils verstehen sich die Chinesen in der Verbindung zwischen Tradition und Moderne. t+d ist seit 2011 mit einem zweiten Büro in Beijing / China vertreten und erlebt und gestaltet den stetigen Wandel hautnah. Mittlerweile arbeiten 16 Mitarbeiter für td Beijing, die nun auch alle auf der td-Team Seite zu finden sind.

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td insights china #6

by Christina Anna Tramburg 06 Feb 2012
td insights_china

Find the latest news and developments in China’s prospering social media landscape!

  
WHAT’S HOT

2012: New trends for social media in China
(CN)

Regarding the new media domain, 2012 will give palpitation to people. It is not clear whether Chinese internet has fully entered the mobile era, nor is clear towards which direction Weibo is going. This article provides forecasts and guesses about the industry in 2012.
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Am 11.01.2012 fand in der Technischen Universität Berlin ein Vortragsabend mit dem Thema „Made in China/German: Potentiale und Herausforderungen auf dem chinesischen Markt“ statt. Neben den Vorträgen von TU Vizepräsidentin Frau Dr. Wendorf, Gesandter-Botschaftsrat der VR China Dr. Jiang Feng, Head of T&T NC Atos S.A. Hui Liu, Director of Corporate Communications Siemens AG Bernd Eitel, Partnerprofessor für Logistik am CDHK Prof. Dr.-Ing. Frank Straube und Partner trommsdorff + drüner Lars-Alexander Mayer, nahmen die Redner auch an einer anschließenden Podiumsdiskussion teil. Mit chinesischen und deutschen Studenten wurde gemeinsam über die aktuelle Marktsituation im Kontext kultureller Unterschiede diskutiert. 
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td insights china #5

by Leopold Broetzmann 24 Jan 2012
td insights china

Find the latest news and developments in China’s prospering social media landscape!

 
WHAT’S HOT

China Internet Penetration Map 2012 (EN)

After CNNIC released its recent report on internet use in China, one of the key datasets that was worth a second look is the internet penetration by province [Map]. The whole CNNIC’s report and the data is available here.

The Bill of online shopping from Taobao in 2011 (CN)

Taobao launched an annual report “the bill of online shopping in 2011”. It shows for example, that the south of China has more consumption power than the north such as Guangdong province (14.2%), Zhejiang province (12%) and that people who are older than 30 spent more money (15.000 RMB per year) on online shopping than young people (1.0000 RMB per year).

5 Insider Predictions for China’s Mobile Internet (EN)

MobiSights, a blog by the Great Wall Club, has an insightful collection of predictions for China’s mobile Internet in 2012. I’ve chosen my 5 favorite, but I also recommend you check out the entire series of 30+ predictions.

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2012 - Das Jahr des Drachen

by Leopold Broetzmann 23 Jan 2012
year-of-the-dragon

Diese Woche beginnt, nach chinesischer Astrologie, das Jahr des Drachen und läutet eine 15 Tage andauernde Neujahrsfeier ein. Nicht nur, dass der Drachen das mächtigste Zeichen im chinesischen Tierkreis darstellt, er verkörpert auch Selbstlosigkeit, Ehre und Führungsstärke. Das Jahr des Drachen verspricht also Aufbruchstimmung und Rückenwind für neue Ideen, Gründungen und Projekte. 
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Save a polar bear: VW's MyBlueMobility App

by Leopold Broetzmann 17 Jan 2012
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Der konstant zunehmende CO2 Ausstoß, bedeutet eine immer weiter voran schreitende globale Erwärmung. Das wiederum sorgt für das stetige Schmelzen der Polkappen. Wenn das Abschmelzen nicht aufgehalten wird, ist davon auszugehen, dass die Eisbären ihre Heimat und damit ihre Lebensgrundlage verlieren. Um diesen sympathischen Eisbewohnern zu helfen, hat t+d China Volkswagen unterstützt, die MyBlueMobility App als Teil der Volkswagen Think Blue. Strategie zu entwickeln. Ziel ist es auf spielerische Art mehr Menschen für eine umweltfreundlichere Fahrweise zu begeistern und gleichzeitig die Heimat der Eisbären zu bewahren.
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Made-in-China

Der Aufdruck „Made in China“ galt viele Jahre als Äquivalent für Billig-Produkte und schlechte Qualität. Doch das Land hat sich in rasantem Tempo gewandelt und damit auch die hergestellten Produkte. So strebt China zum Beispiel die Weltmarktführerschaft im Segment der erneuerbaren Energien an, und ist auf einem guten Weg.
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td insights china #4

by Christina Anna Tramburg 06 Jan 2012
td2

Find the latest news and developments in China’s prospering social media landscape!

WHAT’S HOT?

Soso Launches StreetView Maps in China, Looks Like Google StreetView (EN)

Tencent owned search engine, Soso.com, has just launched their own version of streetview maps in three locations: Shenzhen (where Tencent is based), Lhasa, the capital of Tibet and other mountain regions of Tibet. Other cities will be gradually launched soon but it is unfortunate, Beijing is not yet live. The fact that Soso released StreetView earlier than Baidu is quite impressive.

What the Future Looks Like for Chinese LBS? (EN)

Ever since Foursquare made an overnight sensation at SXSW (South by Southwest) in last March in Austin, Texas, its siblings emerged upon the scene quickly in both U.S. and China with more or less similar features – check into where you are to announce your whereabouts. If Facebook is all about who am I, Twitter is all about what I’m talking about, then LBS service like Foursquare is trying to tell people where am I.

China: The Dragon of Mobile APPs (CN)

China is becoming one of the fast developing economics with 0.95 billion mobile users. From Jan- Oct 2011, the increase rate of Chinese applied dialogue is 870%. Within the graphics, we can see that the share of applied dialogue in China is increasing rapidly.
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td insights China #3

by Christina Anna Tramburg 02 Dec 2011
td2

Find the latest news and developments in China’s prospering social media landscape!

WHAT'S HOT?

New Weibo Games Stats Reveal How Sina Cracked Social Gaming (EN)
New stats reveal the astonishing and meteoric rise of Sina’s Weibo service from a simple, Twitter-like microblogging platform, to being a Facebook-rivaling online gaming powerhouse. Since Sina Weibo has launched its gaming portal in July this year – along with a virtual currency called the weibi – it now claims to have nearly 10 percent of its total amount of users (now up to 250 million) as active social gamers. Some facts: 22 million Weibo Games active users, 1 million new users in 7 days with greatest Weibo game, highest game revenue in one single day: 500,000 RMB (US$78,800).

China Overtakes America To Become Largest Smartphone Market (EN)
There has been a lot of predictions about when China will become the world’s biggest economy, some say it will achieve this within a short five years. But already today, China has become the largest smartphone market in the world by volume. Deliveries of smart phones to operators and retailers in China grew 58% in the third quarter from the previous quarter to 24 million units. That surpassed 23 million units delivered to the U.S. market, down 7% from the previous quarter, according to the report.

Why China’s Coolest Blogger Doesn’t Use Microblogs (EN)
Han Han might be China’s biggest celebrity blogger which is a pretty impressive title for an infrequently-updated traditional blog to have in the microblog age. It helps, of course, that Han is young, handsome, drives a race car, and has cultivated a rebellious political image while so far managing to keep himself out of jail. In a recent post on his blog, Han Han also addressed why he hasn’t jumped into microblogging despite his domination of traditional blogging and his millions of followers. What’s keeping him off the Weibo wave?
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td insights China #2

by Christina Anna Tramburg 17 Nov 2011
td2

Find the latest news and developments in China’s prospering social media landscape!

WHAT’S HOT?

China's Internet Firms Vow To Tighten Regulation Of Web (EN)
China's top IT firms have pledged to step up the regulation of their services as government authorities have intensified calls to control the development of the nation's Internet. Repre-sentatives from 39 companies made the pledge during a government sponsored meeting last week. The public declaration comes as the authorities have tightened control of online social media sites, going as far to detain Internet users who have allegedly fabricated rumors. Au-thorities have said they want to promote the "healthy development", but experts have said Chinese officials are in fact worried that the nation's Twitter-like social networking sites are becoming platforms to criticize the government.

China Surpasses 100 Mio. 3G Users (CN)
In September 2011, China surpassed 100 million 3G users, with the domestic 3G development hitting a massive growth stage. It will be expected that the number of 3G users will exceed 130 mio. by the end of this year. With the rapid increase of users and the market, the percentage of mobile Internet usage also increased to 65.5%.

Sina Weibo Hits 250 Million Registered Users And Plans Spin-Off (EN)
Sina Weibo, China’s top microblog, is approaching the next stage of evolution. The site now reached over 250 million registered users with 90 million daily posts by October 2011. Moreo-ver, Sina Weibo is very likely to spin-off as a wholly-owned subsidiary of Sina Corp, with four divisions. Two are focusing on the obvious route of social ads and marketing campaigns, the other two on local e-commerce. Sina’s top management believes the platform can become a destination for users to shop for daily consumer needs.

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td insights China #1

by Christina Anna Tramburg 04 Nov 2011
td2

Find the latest news and developments in China’s prospering social media landscape!

WHAT’S HOT?

Cristiano Ronaldo Becomes China’s Latest Microblogging Import (EN)
Football star Cristiano Ronaldo has become the latest high profile western figure to begin microblogging in China after he began using Tencent weibo yesterday. To redress the balance, Tencent is known for paying high profile Chinese celebrities to join its version. Could money be the motivating factor for Ronaldo? Given that the English version of the Tencent weibo was launched last week, there is little doubt that Ronaldo’s involvement is a marketing move with benefit for both parties.

China Now Has Over 500 Million Net Users! (EN)
China’s massive population means that even with more net users than any other country in the world, internet penetration is still below 40 percent, which means there’s still tons of room to grow. Many developed countries have rates above 75 percent, and much of northern Europe enjoys penetration rates of over 90 percent.

MORE NEWS

22.14m Android Downloads Vs. 78.29m iPhone Downloads In China In August 2011 (EN)
In general, in August 2011, there are 22.14m Android App downloads, 78.29m iPhone app downloads and 31.7m iPad app downloads. But we should note that Xyologic’s report only counts Google official app market. Giving the fact its official app market is not available in China (it only offers free apps), there are several other popular independent Android market such as AppChina, gFan, hiApk, eoeMarket etc. but still it can give us the ideas of who are the top players right now. Read more...

Social Media in China

by Sebastian Konz 24 Oct 2011
social media_skyline

The importance of social networks in China as a marketing channel is steadily growing – especially for European companies. Differences in culture and structure, though, make the market difficult to access.

More than 457 million people in China use the Internet – representing the world's largest number of Internet users within a single country. Many go on the Internet at one of the country's more than 130,000 registered cyber cafes. Read more...