Introducing Digital Marketing in China

by Leopold Broetzmann 03 May 2012
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Im InterContinental Hotel in Qingdao (China) fand vergangene Woche eine Veranstaltung zum Thema „How Social Media, Mobile and Campaigning reach your customers“ statt. Read more...

Save a polar bear: VW's MyBlueMobility App

by Leopold Broetzmann 17 Jan 2012
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Der konstant zunehmende CO2 Ausstoß, bedeutet eine immer weiter voran schreitende globale Erwärmung. Das wiederum sorgt für das stetige Schmelzen der Polkappen. Wenn das Abschmelzen nicht aufgehalten wird, ist davon auszugehen, dass die Eisbären ihre Heimat und damit ihre Lebensgrundlage verlieren. Um diesen sympathischen Eisbewohnern zu helfen, hat t+d China Volkswagen unterstützt, die MyBlueMobility App als Teil der Volkswagen Think Blue. Strategie zu entwickeln. Ziel ist es auf spielerische Art mehr Menschen für eine umweltfreundlichere Fahrweise zu begeistern und gleichzeitig die Heimat der Eisbären zu bewahren.
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td insights China #2

by Christina Anna Tramburg 17 Nov 2011
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Find the latest news and developments in China’s prospering social media landscape!

WHAT’S HOT?

China's Internet Firms Vow To Tighten Regulation Of Web (EN)
China's top IT firms have pledged to step up the regulation of their services as government authorities have intensified calls to control the development of the nation's Internet. Repre-sentatives from 39 companies made the pledge during a government sponsored meeting last week. The public declaration comes as the authorities have tightened control of online social media sites, going as far to detain Internet users who have allegedly fabricated rumors. Au-thorities have said they want to promote the "healthy development", but experts have said Chinese officials are in fact worried that the nation's Twitter-like social networking sites are becoming platforms to criticize the government.

China Surpasses 100 Mio. 3G Users (CN)
In September 2011, China surpassed 100 million 3G users, with the domestic 3G development hitting a massive growth stage. It will be expected that the number of 3G users will exceed 130 mio. by the end of this year. With the rapid increase of users and the market, the percentage of mobile Internet usage also increased to 65.5%.

Sina Weibo Hits 250 Million Registered Users And Plans Spin-Off (EN)
Sina Weibo, China’s top microblog, is approaching the next stage of evolution. The site now reached over 250 million registered users with 90 million daily posts by October 2011. Moreo-ver, Sina Weibo is very likely to spin-off as a wholly-owned subsidiary of Sina Corp, with four divisions. Two are focusing on the obvious route of social ads and marketing campaigns, the other two on local e-commerce. Sina’s top management believes the platform can become a destination for users to shop for daily consumer needs.

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Social Media in China

by Sebastian Konz 24 Oct 2011
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The importance of social networks in China as a marketing channel is steadily growing – especially for European companies. Differences in culture and structure, though, make the market difficult to access.

More than 457 million people in China use the Internet – representing the world's largest number of Internet users within a single country. Many go on the Internet at one of the country's more than 130,000 registered cyber cafes. Read more...