Innovations are subject to various processes throughout their development and are introduced to various target groups. The client is a central part of this process.

Every client is unique both in terms of product development and how it is marketed to the world. Understanding word-of-mouth effect, assumption-oriented innovation segmentation, and the micro-segmentation within different need-structure requirements are key requirements for success in the mass and niche markets. t+d pursues state-of-the-art competence in Web 2.0 and community management and follows their metamorphosis into brand specific applications. The quickly sinking market entrance barrier for example, through comprehensive stakeholder integration immediately before the market entrance are further necessities to assure innovation success.