| Realization : |
Awareness through market insights:
- Implementation and example of the blog “Inside SBT”
- Implementation of the SBT skin quiz and the Youtube channel on which Prof. Volker Steinkraus answers questions about skin.
Word-of-mouth
- Copy of the online shop on the SBT Facebook fan page – im-plementation of Shop&Share functions for the active recommen-dation of the range
- Networking with female bloggers from the cosmetics field: Initiation of storytelling about the brand and its origins
Flanking all measures with an SEO/SEM concept |
