| Obejctive : |
Development of an open communication platform for the establishment of a company-consumer dialogue on the subject “Think Blue.” |
| Realization: |
- Shaping and development of the platform mythinkblue.de with an area for ideas, a blog, and closed user groups
- Development and direction of “Think Blue.” social media marketing measures
- Creation and management of “Think Blue.” idea competitions, including selection processes and community management
- Establishment and management of a “Think Blue.” blog with the integration of and coaching by external bloggers
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| Result : |
- More than 700 creative and valuable “Think Blue.” ideas generated
- Further development of “Think Blue.” ideas by more than 700 user comments
- “Think Blue.” brand ambassadors identified and developed, who report independently and authentically about their “Think Blue.” projects and who stand in close collaboration with Volkswagen
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