| Objective: |
HeartBEAT annually measures the brand equity and elements of brand performance for Philips and competitive brands among consumers all around the world across numerous consumer electronic product categories. |
| Realization: |
- Clients’ single point of contact in all matters of project management, questionnaire- and KPI development, visualization and analysis
- Conception and development of key performance indicators for measuring and tracking the brand performances
- Questionnaire development on country and product category level in cooperation with the client’s internal stakeholders
- Conception, development and design of report templates based on stakeholder needs
- Deep dive analysis and recommendations in specific product and/or country brand situations
- Sub-and dualbrand consultancy
|
| Result: |
Compact, compressed and actionable reporting of the Philips brand performance and its competitive environment in the field of consumer electronics |
