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Google
Objective: Development of a forecasting model, which uses Google searchesfor vehicles to make predictions regarding the future registration of vehicles. Realization: - To date exemplary modelling for VW Golf and Ford Fiesta
- Data basis: registration numbers for VW Golf and Ford Fiesta according to the Federal Trans-port Authority, search requests on Google, media spending, seasonal and environmental data
- Use of a multi-variable statistical process
Result: The developed examples show the possibilities offered by Google searches for forecasting models for vehicle sales: - Forecast of registration numbers
- Evaluation of the advertising impact
- Calculation of a ROI for media spending
Google-Search-to-Sales-Forecast
