| Objective : |
Accompanying Deutsche Post DHL in the development of its internal social media competence with the aim of preparing all relevant stakeholders across the group for the subject of social media, and of increasing the potential that social media offers DPDHL. |
| Realization : |
Creation of an internal social media strategy:
- Development of differing tools that address heterogeneous target groups worldwide, in-cluding:
- Social Media Guidelines Basic und Comprehensive
- Social Media Handbook
- Social Media Quiz
- Social Media Styleguide
- Wikipedia Policy & Guidelines
- Community Management Guidelines
- Supporting Deutsche Post DHL in strategic and operative questions related to the subject of social media
|
| Result: |
World-wide implementation of the differing social media tools for around 470.000 employees |
