eFiliale
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eFiliale
Objective: The development of a social media strategy with the aim of generating awareness and reaching a new target group. Realization: - Development of a strategic road map for eFiliale’s social media engagement.
- Implementation of the eFiliale fan page on Facebook and the conception of a start campaign to guarantee a large number of fans from the beginning.
- The second campaign, “My Moving History”, was implemented with the goal of raising en-gagement on the brand page.
- Facebook ads, a newsletter and integration of the action into the eFiliale homepage ensure high quality traffic.
Result: 10.000 Facebook fans after 4 months eFiliale - Slide 1
