Sanofi
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Sanofi
Objective : Development of a social media approach for promoting the product within potential target groups and the generation of leads Realization : - Development of a strategic road map for the social media engagement regarding Viscon-tour Serum Cosmetic
- Conceptualization and implementation of the Viscontour Serum Cosmetic fan page on Fa-cebook, as well as the development of continual campaigns for increasing interaction and winning new leads
- Integration of an online shop, as well as a topic-specific profiles using DNA encourage conversion on the site
Result: - Over 2000 fans within one year
- Proof of the F-Commerce concept in the cosmetic sector
- Significant increase in the number of online pharmacies that offer the product
Sanofi - Viscountour - s1-en
