| Objective : |
Development of an international social media strategy as well as a social media roadmap for the automotive aftermarket sector in Germany, USA, Brazil, Russia, China, Spain and Italy. |
| Realization : |
- Creation of a social media vision, mission and a detailed catalogue of goals
- Research of the social media framework conditions in the relevant countries
- Evaluation of the different social media channels and mechanisms according to Bosch’s goals
- Creation of country-specific road maps
- Presentation of networking strategies
|
| Results : |
A social media strategy book as the basis of the social media implementation plan in the relevant markets |
