| Objective : |
- Prioritisation of Entertain functions for the development of a product road-map.
- Development of a deep understanding of customer needs
regarding IPTV functions from a consumer perspective.
- Examination of the usability of the user interface and individual
functions of Entertain.
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| Realization : |
- Deep Dive User Clinic with a balanced mix of qualitative and quantitative survey modules.
- Demonstration and guarantee of the plausibility of the new
functions using visualisations, story boards and demonstrators.
|
| Result : |
- Description of 3 concrete product target groups Insights into the product preferences from a consumer perspective and
development of a product road map.
- Identification of desired product functions, bundling offers and the relevant willingness to pay.
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