Prof. Dr. Volker Trommsdorff has directed the TU Berlin Marketing Department since 1978. This university area is dedicated to:

• Innovation marketing
• Consumer behavior
• Communication management
• Market positioning
• Market research methods and
• International marketing

Innovation Marketing involves discovering the market chances for products, steering product developments in a customer-oriented way, avoiding flops and achieving a long-term competitive advantage. Scenarios and trend research play a large role, together with trend research, segmentation and positioning analyses as well as new-product marketing strategies. Research in international marketing focuses an international success factors in the international business sphere, currently in the context of contemporary China, including new product developments.

Our interdisciplinary methodology often requires close collaboration with foreign universities.

The Department Chair has comprehensive experience in the processing and coordination of research and consulting projects.

Further information is available on the TU Marketing Department website:www.marketing-trommsdorff.de