Consumer Insights

Consumer-Insights-Trommsdorff-und-DruenerOur ambition - understanding consumer needs. This is the only way to successful marketing. Through our proximity to research and our close contact to scientific institutions, t+d possesses cutting-edge analytical competencies and methodological expertise. We can suggest suitable instruments and services for all innovation and marketing questions.
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Market Research:

Quantifying market understanding, in-depth understanding of customer needs: the t+d team has many years of experience when it comes to choosing the optimal quantitative and qualitative market research methods. Together with our online panel partner Research Now, we draw on outstanding infrastructure with which we can put ad-hoc market research projects promptly into action.

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Market Research:
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Social Data:

“Data are the oil of the 21st century!” The traditional approach to market research has reached its limits and a great deal of potential remains untapped. Already today t+d can tell you what your company can understand from Google searches and would be pleased to let you know what your research 2.0 and social CRM strategies should look like.

Projects: Coca-Cola GmbH
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Social Data:
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Digital Performance Tracking:

The success of digital campaigns is measurable! With our ‘benchmark analysis’ your digital campaigns become comparable and your success can be assessed.

Projects: Coca-Cola GmbH
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Digital Performance Tracking:
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Social Media Monitoring:

People speak about brands and products online – even about yours! To listen – to know what concerns people, what they say about your brand and about competitors – is at the core of every social media engagement. Together with our technology partner B.I.G. we collect and analyze the discussion surrounding your brand.

Projects: Coca-Cola GmbH
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Social Media Monitoring:
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Customer Integration:

Put the customer at the heart of your innovation and development projects! t+d knows the right methods for the successful development of new projects and for improving your existing range together with your customers.

Projects: T-Labs, Volkswagen AG
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Customer Integration:
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Usability Labs:

User experience is becoming ever more important as a success factor for marketing and innovation. Besides the application of the latest methods of analysis, your links to particular customer segments and their preparedness to adapt to innovation is decisive if you want to offer your customers an outstanding user experience.

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Usability Labs:
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Conjoint Analysis:

The gold standard of market research for product development, price determination and market segmentation. From many years of expertise in scientific research and practical application, t+d knows the best methods with which to map your customers’ real purchase decisions through quantitative market research.

Projects: T-Labs
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Conjoint Analysis: