“Don’t use social media if you don’t know what you want to achieve.” As banal as it sounds – anyone who invests in social media without a concrete goal will find it difficult to succeed. Only once it is clear exactly what should be accomplished is it possible to determine which measures should be taken, through which channels, and which technologies will be relevant in the short and long term. We support you in translating your company goals into concrete social media objectives and develop a custom-made social media road map for your company.

Projects: DPDHL
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Individual departments “do their own thing” and employees make private remarks about the company – a company’s unified external image is often lost in the social media. To avoid this, the entire organization must be brought to a uniform level of knowledge, and an overall company policy for the handling of social media must be conveyed. Social media governance – internal tools and guidelines – help companies make their processes fit for social media!

Projects: DPDHL
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From Facebook applications to multi-channel campaigns – social media measures make your marketing both more effective and efficient. With t+d you will be thinking ‘networked’ from the start: How do different social media channels work best together? How can offline measures be used to boost the success of social media activities, and vice versa? We help to ensure that your corporate communication is found everywhere and that your company “speaks with one voice”.

Projects: SportScheck, eFiliale
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By opening the innovation process your company can become even more successful. We ask the deciding questions: How can idea-finding and product development processes be improved through social media? What is the most sensible approach to your concrete problem: to stimulate idea development amongst staff members and/or to use customer knowledge? t+d provides the strategies and tools to exhaust your company’s innovation potential!

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People speak about brands and products online – even about yours! To listen – to know what concerns people, what they say about your brand and about competitors – is at the core of every social media engagement. Together with our technology partner B.I.G. we collect and analyze the discussion surrounding your brand.

Projects: Coca-Cola GmbH
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The success of digital campaigns is measurable! With our ‘benchmark analysis’ your digital campaigns become comparable and your success can be assessed.

Projects: Coca-Cola GmbH
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“Data are the oil of the 21st century!” The traditional approach to market research has reached its limits and a great deal of potential remains untapped. Already today t+d can tell you what your company can understand from Google searches and would be pleased to let you know what your research 2.0 and social CRM strategies should look like.

Projects: Coca-Cola GmbH
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