How can data help to do good, even better?

How can data help to do good, even better?

Data-driven we are, and data-driven we shall be – in our pro bono work as well. With our last year’s brainchild – the Digital Data Academy – presented at the labtogether conference, we hit the spot. Reason enough for us to build on it and turn this experience into a whole series of free workshops… Read more »

Alexa, what are my lessons learned?

Alexa, what are my lessons learned?

Having planned and built a prototype skill for Alexa, which taps into data and recommendations from our Pulse product, we gathered a number of learning along the way. You can read up on the technical background in our previous post “Alexa, how can I build a prototype?” and on the business background in “Alexa, what… Read more »

Alexa, how can I build a prototype?

Alexa, how can I build a prototype?

A key concept at trommsdorff + drüner is that we consider technology to be an enabler, not a driver. In our previous post – “Alexa, what are my KPIs?” – we outlined three use cases: a morning briefing, KPI Feedback during meetings, and push notifications for KPI alerts. If we look at these cases again,… Read more »

Alexa, what are my KPIs?

Alexa, what are my KPIs?

Our mission at trommsdorff + drüner is to establish data driven strategies within our clients’ companies, reducing big data complexity in the process. Primary goal is not only to provide decision relevant data but also actionable insights to all employees. We call this: smart data. Our product Pulse supports our partners and us in delivering… Read more »

Content Marketing at Google

Content Marketing at Google

Content marketing has become a crucial element of marketing strategies, as unique content educates and entertains customers. Our partner Google has established ‘Think with Google’ as their content platform for promoting digital trends, compelling data, forward-looking perspectives, and behind-the-scenes case studies of digital campaigns. As data and insights specialist, Google asked us to support this platform…. Read more »

How to tap into consumers’ Mobile Moments

How to tap into consumers’ Mobile Moments

Earlier this year we introduced Mobile Moments, a joint project with Google and the Steinbeis University, to showcase mobile needs, trends and success criteria. In the last weeks, we talked to different brands about opportunities arising from the mobile transformation, opening brands new communication channels, interaction tools and business fields. Mobile opportunity: Using direct purchase… Read more »

The Big Game of Creativity

The Big Game of Creativity

The Super Bowl is not only one of the world’s biggest sporting events, it is also one of the most important events in commercial advertising. Every year brands fight with elaborate spots for the viewer’s attention during the breaks of America’s most-watched TV broadcast. This creative spectacle became a game of its own. We took… Read more »

Mobile Moments are here to stay

Mobile Moments are here to stay

Mobile is revolutionizing our entire life. Nearly 80 percent of Germans own a smartphone, 3 out of 4 are already using mobile web services. Mobile is not only outperforming desktop, it is challenging established business models. More and more often we intuitively reach for the smartphone to inform and communicate, locate and find support, apply… Read more »

Digital Academy Workshop

Digital Academy Workshop

At the beginning of this year 17 individuals from various professional backgrounds with a uniting passion for pro bono work set out to define what ‘pro bono’ can mean for td. Interested in our adventurous journey? Check out our story so far! The outcome of numerous inspiring Design Thinking Workshops involving some serious brain crunching… Read more »

Learning from data leaders

Learning from data leaders

Finding an answer to future data challenges was the aim of the first td dataX in October, on which we have already given you an overview about. Today, we want to dive more deeply into the keynotes from data leaders Coca-Cola and Telefónica, as the goal of the dataX is to share best practices. Using… Read more »