Content Marketing at Google

Content Marketing at Google

Content marketing has become a crucial element of marketing strategies, as unique content educates and entertains customers. Our partner Google has established ‘Think with Google’ as their content platform for promoting digital trends, compelling data, forward-looking perspectives, and behind-the-scenes case studies of digital campaigns. As data and insights specialist, Google asked us to support this platform…. Read more »

How to tap into consumers’ Mobile Moments

How to tap into consumers’ Mobile Moments

Earlier this year we introduced Mobile Moments, a joint project with Google and the Steinbeis University, to showcase mobile needs, trends and success criteria. In the last weeks, we talked to different brands about opportunities arising from the mobile transformation, opening brands new communication channels, interaction tools and business fields. Mobile opportunity: Using direct purchase… Read more »

The Big Game of Creativity

The Big Game of Creativity

The Super Bowl is not only one of the world’s biggest sporting events, it is also one of the most important events in commercial advertising. Every year brands fight with elaborate spots for the viewer’s attention during the breaks of America’s most-watched TV broadcast. This creative spectacle became a game of its own. We took… Read more »

Mobile Moments are here to stay

Mobile Moments are here to stay

Mobile is revolutionizing our entire life. Nearly 80 percent of Germans own a smartphone, 3 out of 4 are already using mobile web services. Mobile is not only outperforming desktop, it is challenging established business models. More and more often we intuitively reach for the smartphone to inform and communicate, locate and find support, apply… Read more »

Digital Academy Workshop

Digital Academy Workshop

At the beginning of this year 17 individuals from various professional backgrounds with a uniting passion for pro bono work set out to define what ‘pro bono’ can mean for td. Interested in our adventurous journey? Check out our story so far! The outcome of numerous inspiring Design Thinking Workshops involving some serious brain crunching… Read more »

Learning from data leaders

Learning from data leaders

Finding an answer to future data challenges was the aim of the first td dataX in October, on which we have already given you an overview about. Today, we want to dive more deeply into the keynotes from data leaders Coca-Cola and Telefónica, as the goal of the dataX is to share best practices. Using… Read more »

td dataX – The Platform for Data-driven Business

td dataX – The Platform for Data-driven Business

Data-driven business is still a buzz word within the discussion of digital transformation that evokes a lot of diverse interpretations and theories. Everyone is trying to find the right formula to use data as a source of value and to support their decision-making process. Finding an answer to the future data challenge was the aim… Read more »

In Memoriam

In Memoriam

Our esteemed colleague and dear friend Tobias Schramm passed away suddenly and unexpectedly last weekend. We are mourning a kind and humorous man, a beautiful mind and a digital futurist. Our thoughts are with his family and friends. Unser geschätzter Kollege und lieber Freund Tobias Schramm ist am vergangenen Wochenende plötzlich und unerwartet verstorben. Wir… Read more »