The Big Game of Creativity

The Big Game of Creativity

The Super Bowl is not only one of the world’s biggest sporting events, it is also one of the most important events in commercial advertising. Every year brands fight with elaborate spots for the viewer’s attention during the breaks of America’s most-watched TV broadcast. This creative spectacle became a game of its own. We took… Read more »

In Memoriam

In Memoriam

Our esteemed colleague and dear friend Tobias Schramm passed away suddenly and unexpectedly last weekend. We are mourning a kind and humorous man, a beautiful mind and a digital futurist. Our thoughts are with his family and friends. Unser geschätzter Kollege und lieber Freund Tobias Schramm ist am vergangenen Wochenende plötzlich und unerwartet verstorben. Wir… Read more »

Market Research Is Dead

Market Research Is Dead

As the German market research industry is looking to Munich for its annual industry fair Research & Results, we believe that it is time for a wake-up call. Although Big Data is all the rage on client side, the market research industry has not done much more than putting up Big Data as a buzz… Read more »

From Big to Smart Data – A rough guide to data-driven marketing

From Big to Smart Data – A rough guide to data-driven marketing

Big Data is the hot topic of the moment. From a variety of industries, to publications and even sports – absolutely everyone is talking about it. In 2014 the global market was estimated at more than €50bn, with industries such as medicine celebrating first successes with individualized therapies. Needless to say, big data plays a… Read more »