The Big Game of Creativity

The Big Game of Creativity

The Super Bowl is not only one of the world’s biggest sporting events, it is also one of the most important events in commercial advertising. Every year brands fight with elaborate spots for the viewer’s attention during the breaks of America’s most-watched TV broadcast. This creative spectacle became a game of its own. We took… Read more »

Does Google Material Design cannibalize brand design?

Does Google Material Design cannibalize brand design?

Google material design was a hot topic in the online world when it was published one year ago. Google experimented with real materials like paper, ink, light and shadow to build their design language. The outcome was a clean, elegant and tactile design, provided as a digital construction kit that enabled designers and developers to… Read more »

Why we need data-driven creatives

Why we need data-driven creatives

When the Cannes Lions festival hosted the “Creative Data Lions” show this year, even the most reluctant creative had to acknowledge that there is no way around this “big data thing” anymore. However, many creatives are quite intimidated by big data’s abstract vagueness and imperative B.I.G. capitals. Plus, the concept is riding a tsunami-sized buzz-wave… Read more »