Content Marketing at Google

Content Marketing at Google

Content marketing has become a crucial element of marketing strategies, as unique content educates and entertains customers. Our partner Google has established ‘Think with Google’ as their content platform for promoting digital trends, compelling data, forward-looking perspectives, and behind-the-scenes case studies of digital campaigns. As data and insights specialist, Google asked us to support this platform…. Read more »

How to tap into consumers’ Mobile Moments

How to tap into consumers’ Mobile Moments

Earlier this year we introduced Mobile Moments, a joint project with Google and the Steinbeis University, to showcase mobile needs, trends and success criteria. In the last weeks, we talked to different brands about opportunities arising from the mobile transformation, opening brands new communication channels, interaction tools and business fields. Mobile opportunity: Using direct purchase… Read more »

Mobile Moments are here to stay

Mobile Moments are here to stay

Mobile is revolutionizing our entire life. Nearly 80 percent of Germans own a smartphone, 3 out of 4 are already using mobile web services. Mobile is not only outperforming desktop, it is challenging established business models. More and more often we intuitively reach for the smartphone to inform and communicate, locate and find support, apply… Read more »

6 Lies about Digital Customer Journey Understanding

6 Lies about Digital Customer Journey Understanding

The understanding of customer journeys represents a crucial step in marketing, as it is necessary to conceptualize and constantly improve products and services according to the customers’ path of interaction. From touch-point, campaign, paid media planning, to content and personalization strategies, understanding where users get in touch with a company, how they interact and what… Read more »

What’s “going digital” all about?

What’s “going digital” all about?

A first step into understanding what this journey really means. Agencies, Consultancies, Marketers and entire industries are rushing to become “more digital” – But what does this really mean? Some say, it’s all about technology, some say it’s a new way of communicating with consumers. And for others still, it represents an entirely new way… Read more »