How to tap into consumers’ Mobile Moments

How to tap into consumers’ Mobile Moments

Earlier this year we introduced Mobile Moments, a joint project with Google and the Steinbeis University, to showcase mobile needs, trends and success criteria. In the last weeks, we talked to different brands about opportunities arising from the mobile transformation, opening brands new communication channels, interaction tools and business fields. Mobile opportunity: Using direct purchase… Read more »

Mobile Moments are here to stay

Mobile Moments are here to stay

Mobile is revolutionizing our entire life. Nearly 80 percent of Germans own a smartphone, 3 out of 4 are already using mobile web services. Mobile is not only outperforming desktop, it is challenging established business models. More and more often we intuitively reach for the smartphone to inform and communicate, locate and find support, apply… Read more »

The 12 Myths of Marketing in China

The 12 Myths of Marketing in China

1.6 billion people, 9,596,961 sq km, 1 political party, 1 currency, 1 time zone. Great producer and exporter of electrical equipment and apparel, inventor of ice cream and noodles. Driving engine of the global automotive market, somewhere between dominating the 21st century and a bursting bubble of deep economic crisis. There’s a lot to know… Read more »

Our Innovation Understanding & Beliefs

Our Innovation Understanding & Beliefs

Innovation is anticipation and speed is the new currency of business. You are competing for the future and your organization’s future depends on the choices and decisions you make today! But how are decisions made within the innovation process? What kind of data should be gathered and which insights do you really need to come… Read more »