Pulse Introduction Video

Do you know Pulse, our AI-supported business intelligence platform with advanced data visualization? Find out what you achieve with your marketing activities in real-time. How it affects your brand, drives your sales, or simply which media channel has the best ROI for your product. Presented in a way that lets you focus on important decisions,… Read more »

LYMO: Profiling Music And Its Emotions

LYMO: Profiling Music And Its Emotions

When people think about data in the context of music, most likely what comes to one’s mind is how music can be recorded, published and distributed. In recent years, platforms such as Spotify and SoundCloud added the analysis of their users’ behavior, and can now give recommendations based on that. What if there was more… Read more »

The Big Game of Creativity

The Big Game of Creativity

The Super Bowl is not only one of the world’s biggest sporting events, it is also one of the most important events in commercial advertising. Every year brands fight with elaborate spots for the viewer’s attention during the breaks of America’s most-watched TV broadcast. This creative spectacle became a game of its own. We took… Read more »

Market Research Is Dead

Market Research Is Dead

As the German market research industry is looking to Munich for its annual industry fair Research & Results, we believe that it is time for a wake-up call. Although Big Data is all the rage on client side, the market research industry has not done much more than putting up Big Data as a buzz… Read more »

6 Lies about Digital Customer Journey Understanding

6 Lies about Digital Customer Journey Understanding

The understanding of customer journeys represents a crucial step in marketing, as it is necessary to conceptualize and constantly improve products and services according to the customers’ path of interaction. From touch-point, campaign, paid media planning, to content and personalization strategies, understanding where users get in touch with a company, how they interact and what… Read more »