How to tap into consumers’ Mobile Moments

How to tap into consumers’ Mobile Moments

Earlier this year we introduced Mobile Moments, a joint project with Google and the Steinbeis University, to showcase mobile needs, trends and success criteria. In the last weeks, we talked to different brands about opportunities arising from the mobile transformation, opening brands new communication channels, interaction tools and business fields. Mobile opportunity: Using direct purchase… Read more »

Mobile Moments are here to stay

Mobile Moments are here to stay

Mobile is revolutionizing our entire life. Nearly 80 percent of Germans own a smartphone, 3 out of 4 are already using mobile web services. Mobile is not only outperforming desktop, it is challenging established business models. More and more often we intuitively reach for the smartphone to inform and communicate, locate and find support, apply… Read more »

Does Google Material Design cannibalize brand design?

Does Google Material Design cannibalize brand design?

Google material design was a hot topic in the online world when it was published one year ago. Google experimented with real materials like paper, ink, light and shadow to build their design language. The outcome was a clean, elegant and tactile design, provided as a digital construction kit that enabled designers and developers to… Read more »