From Big to Smart Data – A rough guide to data-driven marketing

From Big to Smart Data – A rough guide to data-driven marketing

Big Data is the hot topic of the moment. From a variety of industries, to publications and even sports – absolutely everyone is talking about it. In 2014 the global market was estimated at more than €50bn, with industries such as medicine celebrating first successes with individualized therapies. Needless to say, big data plays a… Read more »

What’s “going digital” all about?

What’s “going digital” all about?

A first step into understanding what this journey really means. Agencies, Consultancies, Marketers and entire industries are rushing to become “more digital” – But what does this really mean? Some say, it’s all about technology, some say it’s a new way of communicating with consumers. And for others still, it represents an entirely new way… Read more »

Our Innovation Understanding & Beliefs

Our Innovation Understanding & Beliefs

Innovation is anticipation and speed is the new currency of business. You are competing for the future and your organization’s future depends on the choices and decisions you make today! But how are decisions made within the innovation process? What kind of data should be gathered and which insights do you really need to come… Read more »