Results of our TD Reply Hackathon

Results of our TD Reply Hackathon

For the second consecutive year, TD Reply hosted an internal hackathon. Employees from all backgrounds worked together to create and learn from each other by gaining insights outside of their existing area of expertise. After a fun-packed day, the teams presented 4 cool prototypes, followed by a well-deserved BBQ and beers. Deployment Bot – allows our QA,… Read more »

The Big Game of Creativity

The Big Game of Creativity

The Super Bowl is not only one of the world’s biggest sporting events, it is also one of the most important events in commercial advertising. Every year brands fight with elaborate spots for the viewer’s attention during the breaks of America’s most-watched TV broadcast. This creative spectacle became a game of its own. We took… Read more »

Why we need data-driven creatives

Why we need data-driven creatives

When the Cannes Lions festival hosted the “Creative Data Lions” show this year, even the most reluctant creative had to acknowledge that there is no way around this “big data thing” anymore. However, many creatives are quite intimidated by big data’s abstract vagueness and imperative B.I.G. capitals. Plus, the concept is riding a tsunami-sized buzz-wave… Read more »