Market Research Is Dead

Market Research Is Dead

As the German market research industry is looking to Munich for its annual industry fair Research & Results, we believe that it is time for a wake-up call. Although Big Data is all the rage on client side, the market research industry has not done much more than putting up Big Data as a buzz… Read more »

6 Lies about Digital Customer Journey Understanding

6 Lies about Digital Customer Journey Understanding

The understanding of customer journeys represents a crucial step in marketing, as it is necessary to conceptualize and constantly improve products and services according to the customers’ path of interaction. From touch-point, campaign, paid media planning, to content and personalization strategies, understanding where users get in touch with a company, how they interact and what… Read more »

What’s “going digital” all about?

What’s “going digital” all about?

A first step into understanding what this journey really means. Agencies, Consultancies, Marketers and entire industries are rushing to become “more digital” – But what does this really mean? Some say, it’s all about technology, some say it’s a new way of communicating with consumers. And for others still, it represents an entirely new way… Read more »