Pulse Introduction Video

Do you know Pulse, our AI-supported business intelligence platform with advanced data visualization? Find out what you achieve with your marketing activities in real-time. How it affects your brand, drives your sales, or simply which media channel has the best ROI for your product. Presented in a way that lets you focus on important decisions,… Read more »

AI-based Assistance for Marketing Decision Makers

AI-based Assistance for Marketing Decision Makers

In times of ubiquitous data, how to ensure that the attention of marketers is directed towards meaningful and actionable insights? At the Reply Xchange 2018, our Managing Director Lars-Alexander Mayer unveiled the Virtual Marketing Assistant, which we developed for Telefónica Germany. By way of weekly alerts, the Virtual Marketing Assistant delivers AI-based guidance, reducing complexity within… Read more »

Results of our TD Reply Hackathon

Results of our TD Reply Hackathon

For the second consecutive year, TD Reply hosted an internal hackathon. Employees from all backgrounds worked together to create and learn from each other by gaining insights outside of their existing area of expertise. After a fun-packed day, the teams presented 4 cool prototypes, followed by a well-deserved BBQ and beers. Deployment Bot – allows our QA,… Read more »

Alexa, what are my lessons learned?

Alexa, what are my lessons learned?

Having planned and built a prototype skill for Alexa, which taps into data and recommendations from our Pulse product, we gathered a number of learning along the way. You can read up on the technical background in our previous post “Alexa, how can I build a prototype?” and on the business background in “Alexa, what… Read more »

Alexa, how can I build a prototype?

Alexa, how can I build a prototype?

A key concept at TD Reply is that we consider technology to be an enabler, not a driver. In our previous post – “Alexa, what are my KPIs?” – we outlined three use cases: a morning briefing, KPI Feedback during meetings, and push notifications for KPI alerts. If we look at these cases again, there… Read more »

Alexa, what are my KPIs?

Alexa, what are my KPIs?

Our mission at TD Reply is to establish data driven strategies within our clients’ companies, reducing big data complexity in the process. Primary goal is not only to provide decision relevant data but also actionable insights to all employees. We call this: smart data. Our product Pulse supports our partners and us in delivering these… Read more »

Learning from data leaders

Learning from data leaders

Finding an answer to future data challenges was the aim of the first td dataX in October, on which we have already given you an overview about. Today, we want to dive more deeply into the keynotes from data leaders Coca-Cola and Telefónica, as the goal of the dataX is to share best practices. Using… Read more »

From Big to Smart Data – A rough guide to data-driven marketing

From Big to Smart Data – A rough guide to data-driven marketing

Big Data is the hot topic of the moment. From a variety of industries, to publications and even sports – absolutely everyone is talking about it. In 2014 the global market was estimated at more than €50bn, with industries such as medicine celebrating first successes with individualized therapies. Needless to say, big data plays a… Read more »