Alexa, what are my lessons learned?

Alexa, what are my lessons learned?

Having planned and built a prototype skill for Alexa, which taps into data and recommendations from our Pulse product, we gathered a number of learning along the way. You can read up on the technical background in our previous post “Alexa, how can I build a prototype?” and on the business background in “Alexa, what… Read more »

Alexa, how can I build a prototype?

Alexa, how can I build a prototype?

A key concept at trommsdorff + drüner is that we consider technology to be an enabler, not a driver. In our previous post – “Alexa, what are my KPIs?” – we outlined three use cases: a morning briefing, KPI Feedback during meetings, and push notifications for KPI alerts. If we look at these cases again,… Read more »

Alexa, what are my KPIs?

Alexa, what are my KPIs?

Our mission at trommsdorff + drüner is to establish data driven strategies within our clients’ companies, reducing big data complexity in the process. Primary goal is not only to provide decision relevant data but also actionable insights to all employees. We call this: smart data. Our product Pulse supports our partners and us in delivering… Read more »

Learning from data leaders

Learning from data leaders

Finding an answer to future data challenges was the aim of the first td dataX in October, on which we have already given you an overview about. Today, we want to dive more deeply into the keynotes from data leaders Coca-Cola and Telefónica, as the goal of the dataX is to share best practices. Using… Read more »

From Big to Smart Data – A rough guide to data-driven marketing

From Big to Smart Data – A rough guide to data-driven marketing

Big Data is the hot topic of the moment. From a variety of industries, to publications and even sports – absolutely everyone is talking about it. In 2014 the global market was estimated at more than €50bn, with industries such as medicine celebrating first successes with individualized therapies. Needless to say, big data plays a… Read more »