Can Big Data and Smart Data serve your business?

Can Big Data and Smart Data serve your business?

About 6 years ago, a tweet became instantly famous by comparing social media to “teenage sex” (“everybody wants to do it but nobody knows how…”). Today, one could state the same about Big Data and Smart Data. Consultancies are promising to save huge amounts of money and create new revenue models by extracting insights from… Read more »

Market Research Is Dead

Market Research Is Dead

As the German market research industry is looking to Munich for its annual industry fair Research & Results, we believe that it is time for a wake-up call. Although Big Data is all the rage on client side, the market research industry has not done much more than putting up Big Data as a buzz… Read more »

From Big to Smart Data – A rough guide to data-driven marketing

From Big to Smart Data – A rough guide to data-driven marketing

Big Data is the hot topic of the moment. From a variety of industries, to publications and even sports – absolutely everyone is talking about it. In 2014 the global market was estimated at more than €50bn, with industries such as medicine celebrating first successes with individualized therapies. Needless to say, big data plays a… Read more »