Learning from data leaders

Learning from data leaders

Finding an answer to future data challenges was the aim of the first td dataX in October, on which we have already given you an overview about. Today, we want to dive more deeply into the keynotes from data leaders Coca-Cola and Telefónica, as the goal of the dataX is to share best practices. Using… Read more »

td dataX – The Platform for Data-driven Business

td dataX – The Platform for Data-driven Business

Data-driven business is still a buzz word within the discussion of digital transformation that evokes a lot of diverse interpretations and theories. Everyone is trying to find the right formula to use data as a source of value and to support their decision-making process. Finding an answer to the future data challenge was the aim… Read more »

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buzzfeed.com

Using smart data to analyze the health of an app

At td we are convinced about a more output-oriented perspective on the topic of big data. We believe that smart digital data leads us towards data-driven marketing to meet the ever increasing rate of change in today’s digitalized economy. BuzzFeed now has published this remarkable analysis using Twitter data to analyze the health of dozens of social… Read more »

Why we need data-driven creatives

Why we need data-driven creatives

When the Cannes Lions festival hosted the “Creative Data Lions” show this year, even the most reluctant creative had to acknowledge that there is no way around this “big data thing” anymore. However, many creatives are quite intimidated by big data’s abstract vagueness and imperative B.I.G. capitals. Plus, the concept is riding a tsunami-sized buzz-wave… Read more »