AI-based Assistance for Marketing Decision Makers

AI-based Assistance for Marketing Decision Makers

In times of ubiquitous data, how to ensure that the attention of marketers is directed towards meaningful and actionable insights? At the Reply Xchange 2018, our Managing Director Lars-Alexander Mayer unveiled the Virtual Marketing Assistant, which we developed for Telefónica Germany. By way of weekly alerts, the Virtual Marketing Assistant delivers AI-based guidance, reducing complexity within… Read more »

Can Big Data and Smart Data serve your business?

Can Big Data and Smart Data serve your business?

About 6 years ago, a tweet became instantly famous by comparing social media to “teenage sex” (“everybody wants to do it but nobody knows how…”). Today, one could state the same about Big Data and Smart Data. Consultancies are promising to save huge amounts of money and create new revenue models by extracting insights from… Read more »

6 Lies about Digital Customer Journey Understanding

6 Lies about Digital Customer Journey Understanding

The understanding of customer journeys represents a crucial step in marketing, as it is necessary to conceptualize and constantly improve products and services according to the customers’ path of interaction. From touch-point, campaign, paid media planning, to content and personalization strategies, understanding where users get in touch with a company, how they interact and what… Read more »

The 12 Myths of Marketing in China

The 12 Myths of Marketing in China

1.6 billion people, 9,596,961 sq km, 1 political party, 1 currency, 1 time zone. Great producer and exporter of electrical equipment and apparel, inventor of ice cream and noodles. Driving engine of the global automotive market, somewhere between dominating the 21st century and a bursting bubble of deep economic crisis. There’s a lot to know… Read more »

From Big to Smart Data – A rough guide to data-driven marketing

From Big to Smart Data – A rough guide to data-driven marketing

Big Data is the hot topic of the moment. From a variety of industries, to publications and even sports – absolutely everyone is talking about it. In 2014 the global market was estimated at more than €50bn, with industries such as medicine celebrating first successes with individualized therapies. Needless to say, big data plays a… Read more »

What’s “going digital” all about?

What’s “going digital” all about?

A first step into understanding what this journey really means. Agencies, Consultancies, Marketers and entire industries are rushing to become “more digital” – But what does this really mean? Some say, it’s all about technology, some say it’s a new way of communicating with consumers. And for others still, it represents an entirely new way… Read more »