How to tap into consumers’ Mobile Moments

How to tap into consumers’ Mobile Moments

Earlier this year we introduced Mobile Moments, a joint project with Google and the Steinbeis University, to showcase mobile needs, trends and success criteria. In the last weeks, we talked to different brands about opportunities arising from the mobile transformation, opening brands new communication channels, interaction tools and business fields. Mobile opportunity: Using direct purchase… Read more »

Mobile Moments are here to stay

Mobile Moments are here to stay

Mobile is revolutionizing our entire life. Nearly 80 percent of Germans own a smartphone, 3 out of 4 are already using mobile web services. Mobile is not only outperforming desktop, it is challenging established business models. More and more often we intuitively reach for the smartphone to inform and communicate, locate and find support, apply… Read more »

Does Google Material Design cannibalize brand design?

Does Google Material Design cannibalize brand design?

Google material design was a hot topic in the online world when it was published one year ago. Google experimented with real materials like paper, ink, light and shadow to build their design language. The outcome was a clean, elegant and tactile design, provided as a digital construction kit that enabled designers and developers to… Read more »

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buzzfeed.com

Using smart data to analyze the health of an app

At td we are convinced about a more output-oriented perspective on the topic of big data. We believe that smart digital data leads us towards data-driven marketing to meet the ever increasing rate of change in today’s digitalized economy. BuzzFeed now has published this remarkable analysis using Twitter data to analyze the health of dozens of social… Read more »

The 12 Myths of Marketing in China

The 12 Myths of Marketing in China

1.6 billion people, 9,596,961 sq km, 1 political party, 1 currency, 1 time zone. Great producer and exporter of electrical equipment and apparel, inventor of ice cream and noodles. Driving engine of the global automotive market, somewhere between dominating the 21st century and a bursting bubble of deep economic crisis. There’s a lot to know… Read more »