How can data help to do good, even better?

How can data help to do good, even better?

Data-driven we are, and data-driven we shall be – in our pro bono work as well. With our last year’s brainchild – the Digital Data Academy – presented at the labtogether conference, we hit the spot. Reason enough for us to build on it and turn this experience into a whole series of free workshops… Read more »

How to tap into consumers’ Mobile Moments

How to tap into consumers’ Mobile Moments

Earlier this year we introduced Mobile Moments, a joint project with Google and the Steinbeis University, to showcase mobile needs, trends and success criteria. In the last weeks, we talked to different brands about opportunities arising from the mobile transformation, opening brands new communication channels, interaction tools and business fields. Mobile opportunity: Using direct purchase… Read more »

Mobile Moments are here to stay

Mobile Moments are here to stay

Mobile is revolutionizing our entire life. Nearly 80 percent of Germans own a smartphone, 3 out of 4 are already using mobile web services. Mobile is not only outperforming desktop, it is challenging established business models. More and more often we intuitively reach for the smartphone to inform and communicate, locate and find support, apply… Read more »

Can Big Data and Smart Data serve your business?

Can Big Data and Smart Data serve your business?

About 6 years ago, a tweet became instantly famous by comparing social media to “teenage sex” (“everybody wants to do it but nobody knows how…”). Today, one could state the same about Big Data and Smart Data. Consultancies are promising to save huge amounts of money and create new revenue models by extracting insights from… Read more »