We teach. And we learn.

Building on our strong academic background, we find the greatest pleasure in teaching and sharing what we learn in our work. And we continuously integrate the latest scientific research in our work through our exchange with universities.

Academic cooperations

Technische Universität Berlin

Technische Universität Berlin

With Volker Trommsdorff as professor emeritus and Marc Drüner, Lars-Alexander Mayer and various members of our team having earned their degrees there, this is our scientific home. We still have strong ties with the chair of marketing and are proud to host and support the “Innovationswerkstatt” – an innovative format, where students tackle real cases from various industries twice a year.

Steinbeis-Hochschule Berlin

Steinbeis-Hochschule Berlin

Marc Drüner is professor at the largest private university in Germany. He holds the chair for marketing and innovation and is passionate about bringing the latest innovations to his MBA students.

Tongji University Shanghai

Tongji University Shanghai

Tongji University is one of the most renowned universities in the People’s Republic of China. The Chinese-German College (CDHK), at which Volker Trommsdorff is both professor and subject coordinator for business studies, is a joint-cooperation between the DAAD and Tongji University. Since its founding in 1998, the CDHK is the most successful scientific exchange project in both countries.

Thanks to the connection through Volker Trommsdorff, td has the opportunity to include top students from the university in various activities and is already practicing this with many successful projects.

Studies

We are curious by nature. And some questions deserve to be addressed by academic study. Here is a list of some of the studies we did. Please contact us to receive a copy.

  • The Energy Market: Digital Data Insights
    Understanding consumer needs, managing brands, optimize sales
  • Success Factors in Corporate Venturing
    Quantitative and qualitative study with corporations and venture capitalists
  • TrendIndex
    A study of the situation of trend management in German companies and current top trends.
  • Cleantec Consumer Study
    Holistic picture of consumer perspectives on the future key policy issue clean technologies
  • Trendpanel Open Innovation
    With TrendPanel trommsdorff + drüner and forward2business, together with trend experts from German companies, regularly analyze current trends using a 2-tier online survey.
  • Sustainability and Corporate Responsibility
    Identification of subjects that will be relevant to the future of marketing