Closing the gap to the customer for Bosch Automotive Aftermarket
How can we leverage consumer data for our customers? This question has driven us to develop ideas that we pursue as entrepreneurs. We do that independently or in a partnership with an execution for equity approach. With Drivelog we implemented a platform enabling users to manage their car from insurance via inspection and repair to buying gas – with all data aggregated in one place – transparent, easy and in real time. In a joint venture with Bosch we launched Drivelog in 2011.
Bridge the gap between automotive aftermarket’s classical components / systems and the consumer by providing an innovative car-monitoring solution
Concept definition, set-up and launch of the digital car management platform Drivelog that lets users track car-related data via a single online portal. All information on gas, insurance and service is summarized in a straightforward way to identify savings potential and save relevant car history. In addition users are able to find workshops, book service appointments, shop tires and search for gas prices all via Drivelog platform on desktop and via smartphone app.
With “Connected Drivelog” the platform will expand towards the car itself using a dongle-solution tracking all in-car data via the vehicles OBD interface. Via smartphone that is connected to the dongle via Bluetooth data is directly uploaded into the Drivelog platform.
- Holistic view on car owner’s behavior and preferences enable Bosch to develop smarter processes and services.
- More than 200,000 registered users
- More than 8,000 registered workshop partners (No. 1 in Germany)
- More than 55,000 page likes on Facebook
- Brand partnerships with e.g. ADAC, DMW, TÜV Rheinland, Euromaster, tyre24